UMKC Grads Are Everywhere.
There are over 57,000 UMKC Kangaroos (alumni) working in Kansas City alone. However, UMKC still had trouble shaking its “commuter school” and “second tier” reputation due to a lack of awareness.
By shining the spotlight on UMKC Grads, we used their existence to prove that a degree from UMKC sets students up for successful careers.
Wild Postings
To generate initial buzz in a place known for deer crossings, we launched with these new signs.
Some groundbreaking, investigative journalism eventually led to their demise, but effectively did its job for us. Turns out the city official was also a UMKC grad, so nothing happened. It just proved our point.
Outdoor
Online Video
Building Projections
🏆ADDY Awards: Silver, Pro-Bono Campaign
AD: Jesse Cunningham // CD: Ray Boome