Democracy in Action.
Heated arguments. Outrageous scandals. Tear-jerking moments. C-SPAN has all the elements of great TV without any of the intrigue - even though what happens in front of the camera has implications for everyone.
To reignite interest, we highlighted its importance by playing up its entertainment value.
Outdoor
launch video
The Democracy Walk of Fame
Using the style of the Hollywood Walk of Fame, the Democracy Walk of Fame shines a light on some of the most famous people and events in US democracy, both past and present. Using augmented reality, spectators can learn more about the subject of each star, and engage with politics, current events and history in a brand new way.
Lapel Pins
Politicians, pundits and media personalities alike are all known for sporting patriotic lapel pins. So we created one specifically for the network to be worn by C-SPAN hosts and employees.
AD: Jesse Cunningham