what would you like with your fries?
Fries are the most commonly served and beloved item in fast food. But they’re often the most inconsistent and disappointing. With Wendy’s new fries, we set out to change the narrative by asking a new question.
New fry taste test
A taste test revealed that Wendy’s New Fries were preferred almost 2 to 1 over McDonald’s famous fries. On social, we enlisted former McDonald’s Corporate Chef Mike Haracz to hammer that point home.
The Juan Ramon’s Mom Meal
In the fast food world, everyone and their mother has a celebrity meal.
So we named one after a Twitter follower’s mother, who just wanted a french fry combo meal.
AD: Ben Grace // CD: Eamon Conway, Ryan Barkhuizen