Super Wendy's World
A fresh approach to gaming.
Gaming is now bigger than the music and movie industries combined. But gamers don’t just welcome anyone. As a group that’s constantly overstimulated with messaging, they’ve naturally become skeptical of brands infringing upon their space.
Rather than acting like a brand with targeted ads and paid sponsorships, we acted like a gamer, and transformed Wendy’s fresh, never frozen beef message into interactive video gameplay.
In doing so, we landed a fast food restaurant in the top 1% of all streamers on Twitch. All organically.
🏆Cannes Lions – 1 Gold // 1 Silver
🏆One Show – 1 Bronze // 1 Merit
✏️D&AD – 2 Wood Pencils
🏆ANDY Awards – 2 Gold
📰AdAge A-List: Content Marketing of the Year
Agency: VMLY&R
Credits: McKay Hathaway, Ben Grace, Jon Colon, Connor Clarke, Matt Keck, Jeremy Cline, Ryan Woods
A FRESH APPROACH TO GAMING.
Rather than acting like a brand with targeted ads and paid sponsorships, we acted like a gamer, and transformed Wendy’s fresh, never frozen beef message into interactive video gameplay. In doing so, we landed a fast food restaurant in the top 1% of all streamers on Twitch.
🏆 Cannes Lions – 1 Gold // 1 Silver// 1 Bronze One Show – 1 Bronze // 1 Merit D&AD – 2 Wood Pencils ANDY Awards – 2 Gold
📰 AdAge A-List: Content Marketing of the Year, AdWeek Best of Experiential, AdAge Top 25 Ads of the Year
Agency: VMLY&R
Credits: McKay Hathaway, Ben Grace, Jon Colon, Conor Clarke, Matt Keck, Jeremy Cline, Ryan Woods