Nothin’ Beats a Classic.
Wendy’s wanted to make a splash when debuting its revamped Classic Chicken Sandwich in its 2 for $5 deal. But thanks to the infamous “Chicken Wars,” every fast food joint and their mother has one.
If we’re being honest though, the whole idea of a Chicken War is kinda ridiculous. So to get our sandwich out there, we tapped into the Chicken Wars conversation by trolling it instead.
Live Banner Ceremony
Victory Parade
No victory is official without a proper parade, so we broadcast our own by live-streaming a random drive thru on IG Live, and encouraged fans to line up and join.
CHAMPIONSHIP MERCH - WEARABLE GIPHY STICKER COLLECTION
We gave fans a way to rep the champ by creating & releasing wearable giphy stickers.
Agency: VMLY&R
AD: Ben Grace // GCD: McKay Hathaway