BOGO Big Brain.
Getting a Dave’s Single with fresh, never frozen beef? That’s smart. Getting a second Dave’s Single or another Wendy’s item for just $1? That’s genius.
To show consumers how genius of a deal Wendy’s BOGO $1 was, we showed them what their heads would look like if they ordered one.
The BOGO $1 Big Brain Bean Bag Chair
If you get a BOGO $1, you’ve got a big brain.
So we created a chair that let our fans sit comfortably on their big brains.
And this #DomeThrone is perfect for doing other big brain things.
We then gave away the BOGO $1 Big Brain Bean Bag Chair via a Tetris tournament on our Twitch account.
Agency: VMLY&R
AD: Ben Grace // CD: Eamon Conway, Ryan Barkhuizen