Unleash the Feast.
When football season rolls around in Kansas City, McDonald’s rolls out the Big Mac Sack. Every time the Chiefs defense gets a sack, Big Macs are buy one get one free the next day.The Chiefs are known for their offense, so we turned the anticipation of a sack into a defensive rallying cry about free food and McDonald’s.
Restaurant traffic hit an all-time high on Mondays, and the team ended up winning the Super Bowl – a direct result of this campaign. Obviously.
Fan Apparel
Bibs
Pittsburgh has the Terrible Towel. But the Chiefs get their fans free food. So we created branded bibs to pass out at games that can either be worn or waved like a towel.
Signage
We also created our own line of popular fan signs like “D-Fence” and the foam finger.
AD: Jesse Cunningham // GCD: Libby Schaller